With $12 million more within the earn, the furnishings subscription provider Feather heads to Los Angeles
Furnishings subscription condominium provider, Feather, is heading to Los Angeles and Orange County, California with $12 million in contemporary funding and “thousands” of possibilities in New York and San Francisco.
Sourcing its furnishings from West Elm, Feather has arrive up with a enterprise model that it says solves the declare like a flash furnishings mercurial filling up landfills as contemporary renters grasp furnishings on the low price and discard their used pieces when they proceed (which is more frequently than ever).
For a month-to-month price subscribers can opt to rent that classy West Elm sofa, fancy seat, bed frame or table and Feather will let their possibilities add, swap, grasp or return furnishings at will.
Deliveries to Feather’s contemporary, LA and Orange County geographies will open on Might presumably 20.
Feather’s furnishings is delivered and assembled with out spending a dime using its have logistics plan, the firm acknowledged.
The contemporary $12 million in financing turned into once led by Spark Capital and incorporated Kleiner Perkins, Bain Capital Ventures, Y Combinator, PJC, Fuel Capital and the person investor and Behance co-founder, Scott Belsky.
Feather acknowledged it would possibly perchance perchance per chance well the money to expand its headcount and funding in “reverse logistics”.
The firm launched in New York in 2017. Founded by Jay Reno, Feather at the origin didn’t originate out with a hire-to-have model, but developed over the ensuing two years to present possibilities more choice.
“Folks’s lives are always altering and they shouldn’t be careworn by owning their furnishings,” acknowledged Jay Reno, Founder and CEO of Feather. “At Feather, we predict about that by providing other folks with furnishings flexibility, we enable them to utterly embody life’s adjustments, whereas reducing their environmental affect within the job. We’re infected that Spark Capital sees the cost in what we’ve created and explore forward to working with them to discontinue our mission.”